DEPUTY DIRECTOR – Department of Basic Education – Pretoria

REF NO: DBE/13/2018

Branch: Office of the Director-General

Chief Directorate: Media Liaison and National and Provincial Communication

Directorate: Media Liaison

SALARY : All-inclusive remuneration package of R779 295 per annum
CENTRE : Pretoria

REQUIREMENTS : An appropriate recognised three (3) year Bachelor’s Degree or National
Diploma qualification in Communication, Journalism or an equivalent
qualification in a related field from an accredited institution. At least four (4)
years’ experience at supervisory level. Candidates must have six (6) years
proven practical relevant experience in external communication with a strong
traditional and new media focus; excellent writing skills and an impeccable
command of the English language; a very good understanding of South African
and International media houses, new media platforms and environments;
sound inter-personal relations, negotiation skills and the ability to communicate
with stakeholders at all levels. Candidates must have proven broad
communications experience in online communications; print and publications,
public speaking; media and stakeholder relations; and graphic design and
branding. Knowledge and skills in formulating and writing reports are essential.
Must be computer literate (MS Word, MS Excel, MS PowerPoint, MS Outlook,
Internet Explorer). Ability to lead a team and liaise with supervisors, peers,
internal clients, partners and service providers. The applicant must be able to
plan, organise, meet deadlines and work under pressure. Must be in
possession of a valid driver’s licence. Must be willing to travel and work long
hours including weekends. Must be able to work well in a team. Knowledge
and experience in Financial and Personnel management is required.
DUTIES : The successful candidate will be expected to lead the development of the
Department of Basic Education’s overall media liaison and new media
communication strategy to support the sector in the advancement of
information on key policy and programme initiatives; Manage the media liaison
function in support of the Director and Chief Director, which is inclusive but not
restricted to the following deliverables; Manage the implementation of a media
queries system and the daily, weekly, monthly and quarterly reports of the
system; Develop sound responses to media enquiries; Liaise with the media
on a daily basis; Ensure effective media coverage on key policy and
programme initiatives; Manage the drafting of media advisories and
statements; Manage the research process to ensure the correct content and
relevant information is sourced; Support the Chief Director in key meetings
where required in order to obtain relevant information for dissemination
through media advisories and statements; Manage all interview requests;
Strategically advise the Chief Director and Director-General on all interview
requests received; Draft briefing notes for all interviews; Manage the media
database to ensure that it is updated on a monthly basis; Manage the reporting
of all interview requests on a daily, weekly, monthly and quarterly basis; Draft
broadcast plans as and when required; Develop proactive media plans for key
policy and programme initiatives; Manage and oversee media engagement
activities; Promote and develop external communication activities; Arrange
press conferences and media briefings; Render a journalist function for internal
and external Departmental publications, opinion pieces and letters to the
editor; Manage the Department of Basic Education’s Social Media Platforms;
Improve and increase the Department’s quality and presence on all relevant
social media platforms; Draft Social Media Communications Plans for each
campaign; Conduct Social Media Research and keep abreast of industry and
sector-specific trends; Manage the reporting of social media trends on a daily,
weekly, monthly and quarterly basis; Manage the implementation of a social
media queries system and the daily, weekly, monthly and quarterly reports of
the system; Manage and place social media posts on all Departmental Social
Media Platforms; Manage all administrative and content requirements for any
advertising that is done for key policy and programme initiatives; Manage
personnel and service providers and Provision of general strategic
communications support to the Chief Director
APPLICATIONS : Department of Basic Education, and submitted via post to: Private Bag X895,
Pretoria, 0001 or via hand-delivery to: The Department of Basic Education, 222
Struben Street, Pretoria.


CLOSING DATE : 11 May 2018

NOTE : Applications must be submitted on form Z83 obtainable from any Public
Service Department and must be accompanied by a comprehensive CV and
certified copies of qualifications. NB as of 1st July 2006, all new appointments
in the public service have to be part of the Government Employee Medical
Scheme (GEMS) in order to qualify for a Government Medical Subsidy.
Correspondence will only be entered into with short-listed applicants.
Applications received after the closing date, e-mailed or faxed applications will
not be considered. Please visit the Department of Education’s website at or the Department of Public Service and Administration
vacancy circulars at All shortlisted candidates for SMS
posts will be subjected to a technical exercise that intends to test relevant
technical element of the job, the logistics of which will be communicated by the
department. Following the interview and the technical exercise, the selection
panel will recommend candidates to attend a generic managerial competency
assessment (in compliance with the DPSA Directive on the implementation of
competency based assessments). The competency assessment will be testing
generic managerial competencies using the mandated DPSA SMS
competency assessment tools. The incumbent will have to sign an annual
performance agreement as well as annually disclose his/her financial interests
and be subjected to a security clearance.