ASSISTANT DIRECTOR (MEDIA LIAISON) – Department of Basic Education – Pretoria

REF NO: DBE/14/2018

SALARY : All-inclusive remuneration package of R417 552 per annum

CENTRE : Pretoria

REQUIREMENTS : An appropriate recognised Bachelor’s Degree or National Diploma in
Communication, Journalism or an equivalent qualification in a related field from
an accredited institution. At least three (3) years’ relevant experience in media
liaison. Candidates must have extensive proven practical experience in
external communication; excellent writing skills and an impeccable command
of the English language; a very good understanding of South African and
International media houses; sound inter-personal relations, negotiation skills
and the ability to communicate with stakeholders at all levels. Candidates must
have proven in-depth knowledge and understanding of the Basic Education
Sector. Knowledge and skills in formulating and writing reports are essential.
Must be computer literate (MS Word, MS Excel, MS PowerPoint, MS Outlook,
Internet Explorer). Ability to lead a team and liaise with supervisors, peers,
internal clients, partners and service providers. The applicant must be able to
plan, organise, meet deadlines and work under pressure. Must be in
possession of a valid driver’s licence. Must be willing to travel and work long
hours including weekends. Must be able to work well in a team. Knowledge
and experience in Financial and Personnel management is required.
DUTIES : The incumbent will be expected to assist the Deputy Director, Director and
Chief Director with the development of the Department of Basic Education’s
overall media liaison and new media communication strategy to support the
sector in the advancement of information on key policy and programme
initiatives; Support the implementation of the media liaison function, which is
inclusive but not restricted to the following deliverables; Implementation of a
media queries system and the daily, weekly, monthly and quarterly reports of
the system; Draft sound responses to media enquiries; Liaise with the media
on a daily basis; Assist with effective media coverage on key policy and
programme initiatives; Drafting of media advisories and statements; Conduct
research to ensure the correct content and relevant information is sourced;
Manage interview requests; Draft briefing notes for all interviews; Update the
media database on monthly basis; Report on all interview requests on a daily,
weekly, monthly and quarterly basis; Draft broadcast plans as and when
required; Draft proactive media plans for key policy and programme initiatives;
Arrange media engagement activities; Implement external communication
activities; Arrange press conferences and media briefings; Implement daily
media monitoring system and the daily, weekly, monthly and quarterly analysis
reports; Manage administrative and content requirements for any advertising
that is done for key policy and programme initiatives; Manage personnel and
service providers; and Provision of general strategic communications support
to the Deputy Director, Director and Chief Director

APPLICATIONS : Department of Basic Education, and submitted via post to: Private Bag X895,
Pretoria, 0001 or via hand-delivery to: The Department of Basic Education, 222
Struben Street, Pretoria.


CLOSING DATE : 11 May 2018

NOTE : Applications must be submitted on form Z83 obtainable from any Public
Service Department and must be accompanied by a comprehensive CV and
certified copies of qualifications. NB as of 1st July 2006, all new appointments
in the public service have to be part of the Government Employee Medical
Scheme (GEMS) in order to qualify for a Government Medical Subsidy.
Correspondence will only be entered into with short-listed applicants.
Applications received after the closing date, e-mailed or faxed applications will
not be considered. Please visit the Department of Education’s website at or the Department of Public Service and Administration
vacancy circulars at All shortlisted candidates for SMS
posts will be subjected to a technical exercise that intends to test relevant
technical element of the job, the logistics of which will be communicated by the
department. Following the interview and the technical exercise, the selection
panel will recommend candidates to attend a generic managerial competency
assessment (in compliance with the DPSA Directive on the implementation of
competency based assessments). The competency assessment will be testing
generic managerial competencies using the mandated DPSA SMS
competency assessment tools. The incumbent will have to sign an annual
performance agreement as well as annually disclose his/her financial interests
and be subjected to a security clearance.